Indian Real Estate roping foreign Brand Ambassadors
By Accommodation Times Bureau
The real estate industry has always been in news to rope in the celebrities as their brand ambassador. From Dhoni promoting Amprapali Group, Kangana Ranaut, Sushmita Sen, Yuvraj Singh, Gautam Gambhir and now floating news is Shah Rukh Khan being the newest celebrity to promote a real estate firm, but seeing the potential of the industry, the rapid increase of sales, and launching of premium projects the players of the business taking foreign brand ambassador to promote their respective corporation. According to them the company’s will definitely get an international recognition and most importantly sales in the extendiuos market will increase.
One of the huge firms of the industry Hompstead has convened the ace tennis star Maria Sharapova and Formula 1 star Michael Schumacher. Another group Supertech for its Noida 80 floor residential project called ‘’Supernova’ trying to collaborate with Italian luxury brand Georgia Armani. Mumbai’s honcho developers Nirmal Lifestyle convening US Open Tennis Event for its India’s first luxury brand lifestyle apartments.
These are some of the few examples as there is almost every realty industry trying to fund on this idea. According to global ad visor firm Cushman and Wakefield the real estate industry is one of the biggest industries. In name of luxury housing many facilities are being provided today and the definition is totally changed. In next five years the graph of luxury housing will see a progressive and different scene. This is only the picture of Mumbai and Pune realtors but slowly it will spread in other cities giving brand homes.104