Accommodation Times Bureau
Thane, February 26, 2017: It was a Sunday evening like never before at Urban Farming Zone,Rustomjee Urbania, the 127 acre township in Thane(W), where families came together to enjoy a few fun hours communing with nature and enjoying the finer arts. This exuberant event witnessed participation of nearly 200 families from Thane and other parts of the city.
The ‘ART IN THE PARK’ event which was open to all, was a time to introduce the children to the idea of being out in the open indulging in some creative activities. Amidst much giggling and laughter, the kids got their creative juices flowing as they participated in the many activities that had been specially planned for them. Parents got the opportunity to just chill, forget about their cell phones and enjoy some quality time with their kids – the parent child art workshop was a big hit and it was amusing to see the adults trying their hand at creating a masterpiece. Some in fact admitted that they had last held a paintbrush when they were in school!
Mr. Percy Chowdhry, Director, Rustomjee Group, said, “The philosophy of thoughtfulness and child friendliness has always reflected in all of Rustomjee’s projects. Organizing and hosting an event like Art in The Part is a part of Rustomjee’s endeavor to give families a chance to spend quality time with each other. In fact, we have also organized other such events in the past like the Urbania Summer Fest 2015 & 2016, the Urbania Farm Fest and many more activities at Leon’s World.”
A focus on creating an atmosphere that encourages a holistic childhood is what drives these initiatives by Rustomjee. It is a scientific fact that movements like holding colours and brushes, making strokes all aid in the development and improvement of fine motor skills. Studies show art helps in thinking, creating, focusing and concentration. In addition when kids are given complete freedom in creating art, they develop a sense of innovation that will be important in their adult lives. Other than being a recreational activity, art is a medium for self-expression and plays a big role in the psychological development of children.
It was amazing to watch the children try their hand not only at the traditional colouring and drawing but also natural garden art and collage making. It was a time for being in the moment and following where your imagination led you not worrying about competitions or being judged.
And what’s a time in the park without some story time under the shade of a tree while resting on the soft grass? We lost count of the number of kids, and even adults, who gathered around to hear some interesting tales.
For those with still oodles of energy left, there was street folk music and colour step dance to really set the party mood.
There is a wonderful vibe that one gets when surrounded by pristine green surroundings which is what the Urban Farming Zone at the Urbania is all about. It was a time of bonhomie and community and the best part was that they never wanted the evening to end!
Rustomjee has carved a niche for itself in the ever-growing real estate sector, with a portfolio that includes 12.5 million square feet of completed projects; 15 million square feet of ongoing development and another 30 million square feet of planned development in the pipeline, spanning across the best locations of Mumbai Metropolitan Region (MMR). Their portfolio currently includes two very large townships, residential spaces, office complexes, retail developments, spaces for healthcare and education spread across BKC Annex, Khar, Upper Juhu, Kandivali, Borivali, Virar and Thane.
Rustomjee lays emphasis on adding value to the lives of their homeowners through their core business, their CSR initiatives and philanthropy. They have strived to ensure that every blueprint includes child-friendly spaces for parks, playgrounds, and learning rooms and thereby encouraging families to spend quality time with each other.