By Pallavii Pitale
In a recent function organised by the The FICCI and Aditya Birla CSR Centre at Mumbai, Mrs. Rajashree Birla, Chairperson, Habitat for Humanity India declared that they are committed to create 100,000 homes for the homeless in India by 2015.
In India, the housing scenario is a matter of concern. About 50 million houses are required to be constructed in order to cater to the ever growing demand in India, of which, 25 million units are required in urban India alone.
Habitat for Humanity International is a world renowned organization with it’s basic objective to help provide affordable houses, to the under privileged. Up till now, Habitat for Humanity has built over 370,000 houses across the globe. Out of these 35,000 are across India.
Aditya Birla Group tied up with them and began with just 110 houses in Renukoot in Uttar Pradesh near Hindalco’s plants. Over these years, the Aditya Birla Group has supported Habitat financially and in kind, to the tune of US $1.5 million. They’ve helped build over 3,000 houses. Known personalities like John Abraham, Maddy (R. Madhavan), Jacqueline Fernandez, Mrs. Sheila Kripalani and great help from HDFC, Citigroup, Dow Chemicals, ASK Financials has helped in the mission in a great way, remarked Mrs. Birla.
The FICCI-Aditya Birla CSR Centre had organised this function to host Mr. Jonathan Reckford, global CEO of Habitat for Humanity and also to garner the support of corporates in terms of funding, management time and for cascading Habitat’s message to their circle of influence. Mr. Jonathan Reckford, Mr. Sanjay Nayar and Mr. Asit Koticha, who are driving the Habitat programme sincerely believe that the privileged class owe it to themselves and to the nation to make a difference to the under privileged by reaching out to them and helping provide basic amenities such as a home.