5 Trends That Will Shape The Luxury Realty Sector In India

By Farshid Cooper, Managing Director, Spenta Corporation

The Indian real estate sector has experienced a huge transformation in the last year, owing to the vast range of reforms and laws put into effect. A volatile lending market, technological breakthroughs and the changing tastes and preferences of the Indian customer, has further contributed to this revolutionary change. This shift in the status quo, has, in turn, highlighted a number of overarching trends defining the luxury real estate sector of tomorrow. More and more customers have begun demanding high-quality, high-comfort features in their homes, aided by technology and innovation, while investors from all over the world have developed an interest in the sector. Enumerated below are five trends that are expected to shape the rapidly growing, Indian luxury real estate sector.

The growth of the affordable luxury segment:

The increased exposure to global standards of living including amenities other and offerings has drastically changed the way the typical Indian customer perceives luxury living and value for money. As a result, there has been a noted rise in the popularity of the affordable luxury concept in real estate. In a nutshell, consumers are looking for luxury homes (in terms of size, amenities etc) at affordable prices. Houses and apartments in this sector are usually equipped with several modern amenities and furnishings and located in popular suburbs that also allow for healthy social infrastructure. This trend will continue to rise, as the affordable luxury segment allows people belonging to middle-income groups to satisfy their aspirations, and afford premium houses equipped with a range of luxury offerings while staying within their budget.

Branded Luxury Homes:

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