Developers Reduce Apartment Sizes To Boost Affordability

Accommodation Times News Services

By Anuj Puri, Chairman and Country Head at JLL India

MANAGERIAL DISORDERS AND ILL-GOVERNANCE IN CO-OPERATIVE HOUSING SOCIETIESJLL Research’s latest report ‘Is Indian Real Estate Heading Towards A Tectonic Shift?’ examines the transitions that India’s real estate has undergone over the past decade. Among the major trends is how developers have been decreasing apartment sizes to suit affordability of buyers.

Builders are exploring innovative ways to make residential housing across major cities more appealing to potential buyers at a time when it is increasingly becoming difficult to sell expensive apartments. Around the country, builders are emulating the famous sachet marketing strategy adopted by FMCG companies in the late 1990s.

Unable to sell expensive homes in a sluggish market, builders across India are making smaller apartments without lowering the price per square feet and compromising on the quality of product. In the last five years, average apartment sizes falling across all major cities of India. The following chart shows the varying degree of fall in apartment sizes:

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