EKTA World bags all awards at MCHI-CREDAI expo like brand recall & customer response

By Accommodation Times News Services

Ekta WorldEKTA World, a leading developer has created history at the 24th Maharashtra Chamber of Housing Industry – Confederation of Real Estate Developers Association of India (MCHI-CREDAI) property exhibition 2015.

At the event held at Bandra-Kurla Complex (BKC) grounds on the third day of the exhibition, EKTA World has swept the awards in all the four categories it had been nominated.

This is the FIRST time since MCHI-CREDAI started organizing property exhibitions that any developer has won all the awards.

The four categories are; Excellence in Design, Excellence in Innovative Marketing, Excellence in Customer Responsiveness and last, Public Choice. The awards are given to the participants on the basis of jury recommendations and also popular choice from among the visitors.

The real estate developer has won these awards for creating a aggressive marketing technique to promote its project. EKTA World had showcased price movements of 10 projects located at Mumbai, Nasik and Pune through a uniquely created EKTA World Realty Index. The display, where prices changed periodically generated a lot of excitement among visitors who thronged the stall. A bell was rung every time a deal was stuck.

The theme received a tremendous response with nearly 2,000 inquires from prospective flat buyers. Area worth 55,000 sq ft total Rs 45 crore in projects located at Virar, Goregaon, Borivali and Chembur was also sealed at the end of the four-day expo.

For EKTA World, winning the awards couldn’t come at a better time.

The company is celebrating its 28th year of coming into existence in 1987. As part of its anniversary celebrations, the developer has announced a slew of offers in various projects.

“In a market that has been highly competitive in terms of products and marketing techniques, EKTA World has always strived towards being innovative in not only products and marketing strategies but also development,’’ said Vivek A Mohanani, joint managing director of EKTA World.

Adding further, Mr Mohanani said, “After a successful Orange Fiesta in 2014, the EKTA World Realty Index is a way to effectively communicate with buyers to purchase their homes at optimum time and at preferred prices. We aim to seal deals of 200 units by the end of this week. The response has been over-whelming and this is only the beginning of a very exciting year.

The ten projects showcased at the expo were; Legranz, EKTA Tripolis, EKTA Occulus, EKTA Olympus, EKTA Invictus, EKTA Parksville, Ekta Bhoomi Garden – III, EKTA Greenville and EKTA California.

The awardees are chosen after a rigorous selection out of the real estate developers. The four different award categories acknowledges the efforts of the who’s who of the Indian realty sector for their outstanding achievements in developing real estate and infrastructure facilities and promoting state- of-the-art designs and architecture.

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