Embassy forays into mid-level segment of housing

By Accommodation Times Bureau


The Embassy Group has entered into a new housing segment after making its mark in the luxury category of properties. Bengaluru-based Embassy Group has embarked on a new smart lifestyle project with the launch of Embassy Edge, the Phase 1 of the project will offer homebuyers 800+ apartments spread across 5 towers in 12 acres.

These smart homes will be Alexa-enabled and come preinstalled with an Amazon Echo device.

This newly launched project comprises of 1 BHK, 2 BHK, 2.5 BHK and 3 BHK apartments that range from 607 sq ft. to 1406 sq ft. with the price range starting from Rs. 36 lakhs onwards.

Futuristic homes

This new launch will be a landmark project that will not only mark the Embassy Group’s foray into a new housing segment, but it will also bring cutting-edge technology to all its homes using Amazon Echo devices. Echo devices are smart speakers powered by the Alexa Voice Service, which can turn living spaces into voice-enabled smart homes. Embassy Edge residents will be able to control smart home appliances, play music, and even order products from Amazon.in by just speaking to Alexa.

Besides the at-home command capabilities, the Alexa voice service can also be accessed via smartphones, making it a perfect control and command centre, even when residents are away. The combination of Amazon Echo and Alexa will enable limitless social integration possibilities for the residents of Embassy Edge. Residents will be able to experience the future of community living where homeowners can interact with each other, set up society meetings in the community, monitor movements, book cabs, order food and buy groceries – using just their voice. Additionally, Amazon Echo devices can also enable residents to have greener lifestyle by automating their homes to optimise the energy conumption.

Commenting on the group’s entry into the mid-level segment, Jitu Virwani, Chairman and Managing Director, Embassy Group said, “Following our success with luxury homes, we were keen to make our brand accessible to everyone. True to its name, Embassy Edge provides the much-needed smart home automation to the well-informed, modern home-buyers. We will be replicating this concept in our other residential projects across micro markets. We are very happy to provide Amazon Echo experience to residents and better our offerings here at Embassy.”


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