Essel Group launches its first affordable housing project in 3 cities

By Accommodation Times News Services

Essel GroupEssel Group, a leading business conglomerate engaged in various business including real estate development, has launched its first affordable housing project under the brand ASHA 2022 for the tri-city region Chandigarh in Panchkula, Haryana. The company has entered the realty market with this project with an aim to contribute in Prime Ministers mission ‘Housing for All by 2022’

Suresh Bhandari, president, ASHA 2022, said, “Our first project will not only be lowest in price but also one with the best of quality and amenities. The complex will have clubhouse, parks, primary school, shops and lots of other amenities to provide a comfortable lifestyle to its residents”.

Strategically designed to address the large and value driven home ownership market in India, Asha 2022 spreads over 10 acre and will be home to around 800 families. The development consists of 2- and 3-BHK apartments with sizes from 1,060 square feet to 1,345 square feet priced Rs 16 to 20 lakh onwards. Asha Panchkula is being launched at price of Rs 1,521 per sq ft. “This is even lower than the rates offered by projects under the affordable housing scheme of the state government,” company said in a statement.

The project provides all the necessary amenities and facilities required by customers like visitor parking, secure gated complex, school and shops, power backup for individual apartments and a fully equipped clubhouse with gym and swimming pool. It will also provide sports areas such as tennis and badminton court along with meditation and yoga gardens. The project will also focus on green environment and green living with features such as rain-water harvesting, sewage treatment plant.

To ensure speedy execution and lower costs for its projects, the company has made significant investments in innovations and is looking at Canadian and Japanese construction technologies to build a cost-effective and innovative approach for affordable, durable and speedy construction.

The company has tied up with State Bank of India (SBI) to reach out to the right customers. The application forms will be available for sale at State Bank of India branches in Chandigarh, Haryana, Punjab, Himachal Pradesh and Delhi and will available till March 5, 2016.





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