Fevicol launches India’s first ‘Fast-setting’ White Adhesive

By Accommodation Times Bureau
Now, empowered with Nano Magnet Technology
Key product features:
• India’s first fast-setting white adhesive
• Empowered with Hi-tech formula – NANO MAGNET TECHNOLOGY
• Sets in just two hours; upto 75% faster than any other adhesive
• Ideal adhesive for time bound projects

Mumbai: Fevicol, the largest selling brand of adhesives in India, has rolled out Fevicol Speedx, the fast-setting adhesive. This premium white adhesive is an ideal choice when it comes to completing furniture projects faster.
The water-based adhesive works on hi-tech formula – Nano Magnet Technology, which brings the molecules closer very fast, resulting in an exceptionally strong bond. It provides handling strength in just two hours vis-à-vis six to eight hours taken by any other adhesive. That means Fevicol Speedx brings exceptional speed to your furniture making!
Timely completion of furniture projects is vital whether it concerns commercial projects or home interiors/ renovation. Faster completion of projects not only helps save on labour cost and time, it also prevents various hassles associated with delay. Fevicol Speedx’s superior and advanced technology makes sure that the furniture making experience becomes faster, superior, hassle free and highly productive and cost effective.
Speaking on the launch, Mr. Vishal Malhan, Chief – Marketing, Fevicol Division, Pidilite Industries Ltd said, “We are happy to offer yet another path-breaking technology with Fevicol Speedx. Its superior technology will give the same strong bond of Fevicol, but ‘phataphat’. As a market leader, we will continue our endeavor to innovate and bring out products that are beneficial to our consumers and keep them ahead of the times.”
The company will also undertake mass media campaign including TV advertisements supported by ground level activation and various consumer outreach programs during March-April 2012 period. Various initiatives involving the trade and users will be undertaken to establish the winning product proposition of “bringing speed in furniture making”. All trade centric activities are aimed at ensuring excellent visibility for the brand in market place. Similarly, all user centric activities have been planned with the objective of building rapid awareness and inducing trial among carpenter/ contractor community. For driving awareness at user level, the company is also leveraging more than 45000 of its Fevicol Champion Club members across more than 120 towns.

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