Godrej launches Script, premium furniture brand

Script Black LogoBy Accommodation Times Bureau

Bengaluru

Godrej has announced the launch of its first premium furniture store, ‘Script’, in India’s Garden City, Bengaluru on Tuesday. The store is spread over 14,000sq.ft of inspirational and design led home interior solutions. The premium furniture brand is inspired by the contemporary lifestyle that promises to offer ‘freedom of living’.

Conceptualized and designed by globally acclaimed design firm Gensler, the store seamlessly combines beauty and intelligence. It offers home solutions that are crafted for the new age, contemporary consumers that like to chart their own path be unique; live beyond the traditional, the release said.

Rajat Mathur, Business Head Script said, “Script is a new perspective on furniture and accessory design that is inspired by contemporary living. Currently, there is a limited number of international and national branded furniture players in the market. In addition, there is also a vacuum in the attainable premium segment in furniture retail. With Script, we see a huge opportunity to bridge this gap across the metropolis and state.Bangalore is an evolved market with well-informed new age consumers and we would like to tap on this opportunity”. Through ‘Script’, Godrej has once again spurred the furniture segment by launching India’s first attainable premium home furniture brand.”

“The brand plans to launch 18 stores across 3 cities (Bangalore, Delhi and Mumbai) and eyes total revenue of 320cr by the end of the 3rd fiscal year,” He added.

The script, the first attainable premium furniture brand from the house of Godrej has launched their first store in Bangalore owing to a perfect blend of consumer profiling and existing infrastructure.

The Script facilitates a fluid living experience and disrupts consumer behaviour in this segment with ‘Freedom of living’. The brand innovates using design thinking and furniture to be a part of the new way of living, the release said.





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