Home Buyers Look out for Holistic Living Experience

By Dr Niranjan Hiranandani, CMD, Hiranandani Communities


The well-heeled, well-educated and affluent home buyers of today are constantly on the lookout for luxury real estate projects that offer them high value, a unique status symbol, and state-of-the-art amenities. This has resulted in the rise of modern, sophisticated integrated township models, which provide global standards of living, a superior quality of life, community building opportunities and a vibrant neighbourhood.

Real estate players are today offering a platter of diversified and innovative services that provide the concept of holistic living—work, live and play within the confines of a township, across huge acreage of land. Taking the concept of holistic living several notches higher are sports-based townships, which focus on providing a better quality of life and promoting a healthy lifestyle among consumers.

Drivers of this trend

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