How Ultra Luxury Housing Defies All Market Trends

Luxury image

By Accommodation Times News Service

By Kishore Pate, CMD – Amit Enterprises Housing Ltd

In India, the definition of luxury housing varies from city to city, and the demand for luxury homes in each city also differs. A plush 2 BHK flat in a central location or in an area near to corporate or IT employment hubs would qualify as a luxury home in Mumbai, Pune or Bangalore solely on the basis of location. However, the classic Indian concept of a luxury home also involves generous size – so a 3 or 4 BHK apartments is definitely defined as luxury. As a rule, such luxury flats are built only by developers who have specific expertise in this genre, as apart from large size, customers look for highly evolved amenities and facilities to create the necessary luxury ethos.

What Drives The Demand For Luxury Homes

It is a mistake to club the demand for ultra-luxury housing with that of the rest of the property market, because the dynamics are very different? In the first place, the luxury homes market tends to be quite end-user centric in many cities. The higher ticket sizes mean that only investors with considerable capital at their disposal are active in the luxury segment. The end-users who largely patronize the luxury housing segment generally do not need housing loans but buy such properties from their own capital, being from the affluent class.





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