By Accommodation Times Bureau
Right marketing depends on current and up to date knowledge of your field of endeavor. The success
of your Real Estate project depends on how well you can read the pulse of future customers. Right
marketing strategies are the backbone of a successful real estate product.
When you develop a property you have a vision. It is the job of marketing to get that vision across to
the prospective buyer. It is the job of marketing to get the customer as excited as you are about your
project. Arriving at this enviable position requires many strategic moves.
“Sincerity should be the motto of your project. Any attempt to obfuscate or brush information under
the carpet will be counter productive. You should have confidence in your product. Use your advertising
judiciously and sincerely. Advertising should be user friendly. It should not scare the customer away. An
advertising campaign should attract people rather than overawe them. A viewer of your advertisement
should not feel that ‘the project is good but it is way beyond my reach.’”, quotes Neha Jadhav,
Good marketing is a smorgasbord of personal touch, event management, sophisticated and appealing
advertising. You have wonderful tools in your hand to get the message across. You have the reader of
the printed word, the radio listener and the video watcher. The use of these elements of advertising
should be delicate and judicious.
Online marketing is an additional and crucial modern tool. The real estate industry has yet to utilize it
to the fullest extent. This medium can send your message across to millions. An interactive web site
which allows the surfer to explore your vision easily will do wonders for you marketing campaign. Today
your web site is the first close encounter with your project for many customers. The fate of your project
hangs on the professionalism shown in creating and maintaining the web site.
This constant living with your project begins to create a brand image. You are on the road to success
when people begin to associate your motto or logo to the real estate industry. This cannot be achieved
overnight. Make your logo and your motto visible at national and global sports events. Make the logo an
acceptable part of the landscape in your advertising.
Your brand should be associated with charitable and educational projects. This way the customer begins
to feel an empathy with your brand’s human side. You should remember that although your goal is
creating a successful business but it also involves being an environment friendly member of society.
Your project should offer a green solution to real estate growth.
This is where great engineering and architecture comes into play. Your ideal should be to mould
your project around the locale of your project. Everyone should benefit from the presence of your
enterprise. Your undertaking has to send out positive vibrations to the world. Everyone should see the
environmental and human benefits of your project. It should add to the landscape rather than decimate
As a wise business person you should know the laws that govern your real estate venture. Stay within
the law and reap the benefits of a good marketing strategy.