Integrated townships: Improving quality of life

By Accommodation Times News Service

By Kruti Jain, Director, Kumar Urban Development Ltd

The real estate market in the country is constantly evolving, with homes buyers’ tastes and preferences undergoing rapid transformation. Developers need to innovate and come up with new offerings to keep pace with the changing times. Integrated townships have become the new buzz word in the real estate sector in India today. Nowadays, more and more home buyers are opting for township projects because of the numerous benefits on offers at affordable rates.

A “city within a city,” integrated townships encompass all aspects of modern day living within a secured gated community. Township projects maximise the density of an area, which is extremely important in congested cities such as Mumbai and Pune. Nowadays, with hectic life and busy schedules, home buyers prefer to have all their needs met within the periphery of their residences, and integrated townships cater to this increasing segment of population.

An integrated township is a self sustained township with all facilities of modern living with vast open spaces with greenery all around, wide roads, swimming pools, gymnasium, jogging track, fitness centres, hi-tech security systems, playgrounds for kids etc., all within the township. Township projects provide residences that are in close vicinity to other important infrastructure like offices, shopping malls, entertainment hubs, schools, etc. Some townships also contain essential services like a police station and fire station. A home buyer in an integrated township can be assured of a vastly improved quality of life. He can lead a healthy lifestyle, away from the maddening chaos that is city life. Integrated townships promote holistic living, and stand to appeal to every age group-the young, middle-aged and the elderly.

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