K Raheja Corp, announces the launch of ‘Maxima’ – Tower-13 at Raheja Vistas Premiere, Off NIBM, Pune on Monday. The Tower 13, christened Maxima comes in close succession to the completion of 2 towers – Eternia and Empiria consisting of 300+ residences offering outstanding amenities at one of the most coveted locations in Pune, NIBM, the release said.
Maxima launches with a multi-media campaign which sees a mix across, print, outdoor and digital and will be targeted largely at families with children in the age of 5-15 years, essentially employed in senior management and seeking an improved lifestyle for their family.
Maxima is spread over 20 acres, Raheja Vistas Premiere is amongst the largest gated communities located in the prime location of NIBM. The property offers 3, 3.5 and 4 BHK apartments with carpet areas ranging from 1957 – 3020 sq. feet, including lavish private decks. All aspects of the project are curated keeping in mind neo-classic designs, the release said.
Vinod Rohira, Managing Director & CEO, Commercial Real Estate and REITs, K Raheja Corp said, “Maxima epitomizes the adage ‘live large, with its holistic experience – a concoction of best in class amenities for similar-minded people. Raheja Vistas Premiere is a dwelling that meets requirements for the entire family with elevating lifestyles. We launch with a carefully hand-picked campaign mix across print, outdoor and digital, aimed at those who aspire for the good life. This offering reaffirms our commitment to cater to our customers, with dwellings that deliver exceptional experiences.”
The project consists of three-side open apartments giving residents a splendid view. The scenic view of natural green expanses at every tower overlooks the expansive central landscape, said the release.
Pune has witnessed exponential growth in the past decade owing to significant civic and social infrastructure development, and over the years, NIBM has emerged as one of the most promising residential corridors in the city that has witnessed substantial demand in the luxury housing segment. Robust infrastructure developments such as the Outer Ring Road and metro will further enhance the already existing inter-city connectivity attracting investors to explore this location.