Only Brand in Real Estate sell in Recession

brandBy Accommodation Times Archives

“A real estate brand is not merely a function of advertising and communication – it’s also a function of the buildings that come up” says G Pandrang Row, Partner, Vertebrand Management Consulting

 

“Real estate prices down 20%.” “Real estate players forced to release stockpiled property due to funds crunch.”

Headlines like these just about summarize the reason why real estate players need genuine branding and genuine brands – instead of advertising-based logos and promotional gimmickry.





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