By Accommodation Times News Service
This weekend Mumbai’s Nehru Centre is playing host to TTF, the bi-annual travel and tourism extravaganza. TTF, India’s oldest and the largest network of travel & tourism fairs that brings together the Indian and global travel industry under one roof in 10 cities, is now celebrating 25 years of successful leadership and service to the travel industry.
Mumbai is the largest travel market in the country generating one-third (33%) of all India outbound travellers. TTF Mumbai offers a great networking opportunity for the travel trade, with exceptional deals for travel enthusiasts and business travellers. According to a market survey conducted by the organisers, Mumbai is not only the leading travel market in the country, but its tourists are also the highest-spenders and their trips are also the longest. On an average, a Mumbaikar’s individual budget and length of stay for a foreign trip is about Rs. 92,000 for 11 days and domestic holiday is about Rs. 23,500 for 9 days.
The TTF pre-Diwali series started its journey in Ahmedabad, moving to Surat, now in Mumbai and next weekend it will visit Pune, completing four weeks of a power-packed TTF West Series, providing the travel and tourism industry a comprehensive marketing and promotion platform to target lucrative western India markets just before the peak vacation season.
With over 165 stalls from 11 countries and 22 Indian States & Union Territories, the 3-day travel trade show will bring together state tourism boards, national tourist offices, hoteliers, airlines, tour operators and travel agents, online travel companies, railways and cruise lines, all under one roof for the second time in a year. During the first half of the year it takes place in the form of OTM at Bombay Exhibition Centre, India’s biggest B2B travel trade show, underlining the importance of this biggest travel market.
Promoting thousands of destinations across Incredible India is the booth of Ministry of Tourism Government of India. TTF in fact has been getting the uninterrupted support of the Ministry right since its inception 25 years ago, and for this year too, the Ministry has confirmed its participation at all the 10 TTF locations in FY 2014-2015.