By Accommodation Times News Services
Old fox running for shelters while new comers ready for everything. Old guards have become corrupt. Almost every sale deal happened with paying brokerage then why builders recruit high cost salary paid employees in sales and marketing? ask a HR who is frustrated with old employees. Paying highest amongst industries, real estate sales and marketing staff is been paid from Rs40 L to Rs2 Cr p.a. without any qualification like MBA / a like. New brigade of computer savvy generation is also finding their place by just showing good knowledge of being on social media and Face Book Advertising which normally a media buying company use to it for advertisers. Digital marketers are eating away jobs of sales and marketing staff of builders.
Job in real estate is very lucrative because no target with handsome salaries along with incentives. Recently HDFC lay off 450 followed by Omakar, Lodha, Oberoi Realty, DLF, Purvankaras and many listed companies and big players. The action was on mainly marketing and sales team. Incremental salary without any target only can be paid in real estate.
Majority of builders across the country are outsourcing sales and marketing to professional companies who are giving in house service and also no burden of paying monthly salaries. Such professional marketers charge retainership to be adjusted against their commission later on. The industry is under transformation and learning its costly lessons from other industries.
Professionals companies like Sq Yards, HDFC Realty, JLL, IMP and other close group of brokers are not only managing sales counters but also helping in marketing, events and digital campaigns. Integrated Marketing and Promotions ( IMP) a company floated by Ajay Chaturvedi and closely held group have started taking projects on turnkey basis with total solutions for marketing and sales which includes international marketings and digital campaigns.