RK’s Home Solution To Take ‘Zero Brokerage’, Real Estate Agents Confused

These disruptive offers are short term offers as there is no sustainability in this module just to shift to next level thing.

By Rohit Sharma


R.K’s Home Solutions has shaken up the Real Estate Broker’s by its latest advertisement of ‘Ab 2% Dalali Bandh’ (Now no 2% brokerage) only nominal service charge which is refundable after 6 years with T&C.

“In order to showcase our efforts of eliminating the 2% brokerage system from Maharashtra by bringing in nominal Service Charge to the people of Maharashtra in a right way, we are thinking out of the box and adopting some unique ways”, the official website of R.K’s Home Solution says.

The Company has come up with a campaign, where one can win a 1 BHK house in Mumbai worth Rs 1 crore for Rs 777. The Amount Rs 777 is refundable in a form on Cash Back Voucher.

“The current scenario of market various marketing companies are coming up with no brokerage schemes and refund cashback offers. I believe these disruptive offers are short term offers as there is no sustainability in this module just to shift to next level thing. First of RERA registered Channel partners are correct source for buying any property as they take care of your portfolio, documentation and ensures you a title clear property”, an official of Integrated Marketing and Promotions said.

Integrated Marketing and Promotions firm is known for Marketing & Consultancy Advisory in Real Estate.

“Buying Property today is a big thing, one’s life goes away in buying property and paying home loans. So what if there is no 2% brokerage or consultancy charges? There is a great loss for a consumer as they won’t get clear visibility on the market as per ground level due diligence and obviously the services and enhancement of value for money deal. There n number of resale flats and unsold primary inventories in the market having some litigations which are not sorted and hence it becomes difficult to inspect and get a worth money deal. So these disruptive schemes are for short-term achievements and are encouraged only on a preliminary basis”, it added.

According to the statistic of Maharashtra Real Estate Regulatory Authority (Maha RERA), there are over 16,000 registered real estate agents in Maharashtra who have paid registration fees to be a RERA registered broker.

The Sai Estate Consultants a brokering firm is providing up to 4% brokerage in some of their projects for agents.

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