Swach Bharat Mission is not mere slogan, its people movement: Venkaiah Naidu

Swach bharat mission

By Accommodation Times News Service

-Swachh Survekshan of 500 cities launched by Shri M.Venkaiah Naidu
-Swachhata Helpline ‘1969’, Swachhata App launched to promote people’s participation
-Minister also unveils ‘Asli Tarakki’ campaign to promote use of toilets
-3 sanitation workers felicitated for exemplary work, RWAs, Corporates, TV artistes also honoured
-115 cities become ‘Open Defecation Free’; 739 more cities to become ODG by March next year

Minister of Urban Development Shri M.Venkaiah Naidu launched ‘Swachh Suvekshan-2017’ to assess and rank 500 cities and towns based on levels of sanitation and efforts made by respective urban local bodies and also to capture progress towards achieving ‘Open Defecation Free’ status.  The Minister also released various publications and mobile applications to help the 500 cities and towns prepare for the survey to be conducted in January next year.

Shri Venkaiah Naidu addressed Mayors, Municipal Chairpersons, Municipal Commissioners and other concerned officials of 500 cities and towns to be surveyed via video conferencing. He informed the city officials that cities will be ranked based on the reports by urban local bodies on the progress made towards construction of toilets, feedback of citizens and independent observation of sanitation levels. Cities with a population of one lakh and above each, heritage and tourism cities, capital cities with less than one lakh population are included in this survey, the second since the launch of Swachh Bharat Mission.

Referring to the stress being laid by Prime Minister Shri Narendra Modi on creating a ‘Jan Andolan’ (Mass movement) to ensure ‘Swachh Bharat’ by 2019, Shri Naidu launched a web portal ‘Swachhata App’ and ‘Swachhta Helpline 1969’ to enable citizens associate more and more with Swachh Bharat Mission in urban areas. Citizens can post photos of unhygienic places in urban areas on Swachh Aap and they will be informed of action taken by respective urban local bodies in specific time period. Using toll free Helpline Number 1969, citizens can seek information about the ways of participating in cleanliness mission and can also enquire the status of their applications for construction of toilets.

Stressing on the need for behavioral change in favour of using toilets, Shri Venkaiah Naidu launched ‘Asli Tarakki’ campaign highlighting the need for construction of toilets and using them well. This campaign to be mounted on TV channels and in print media soon brings out that having two wheelers, air coolers, TV sets etc., is not ‘Asli Tarakki’ (real  development) if such people did not either have toilets or don’t use them. Shri Naidu said that since the launch of Swachh Bharat Mission by Prime Minister in October, 2014, there has been a huge positive upsurge of attitudes towards cleanliness and urged city officials to rise to the occasion and meet the aspirations of the people by helping them in construction of toilets

Adar C. Poonawalla, who contributed Rs.100 cr to Pune Municipal Corporation towards sanitation measures besides Tata Chemicals and Mahindra & Mahindra were honored for donations for cleanliness initiatives.


Highlighting the role of Resident Welfare Associations to ensure cleanliness, Jawaharnagar RWA of Kochi in Kerala for promoting bio-degradable waste, Raj Hans RWA of Surat for promoting organic waste conversion and DLF Garden City RWA of Indore for promoting compost making, were felicitated by Shri Naidu. TV artists Ms. Deepika Singh, Ms. Dhriishti and Ms. Jennifer were also honoured for contribution towards generation of awareness about cleanliness.

Shri Naidu informed that since the first Swachh Survekshan Survey among 73 cities with population of million and above each in January this year, 115 cities have become ‘Open Defecation Free’ and another 793 cities and towns are set to become so by March next year. Gujarat, Andhra Pradesh and Kerala will become ODF by March, 2017. The Minister stated that since the launch of Swachh Bharat Mission in October, 2014, construction of 21 lakh household individual toilets has been completed and construction of another 21 lakh toilets is in progress. The mission target in this regard is construction of 1.04 cr toilets by 2019.



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