By Accommodation Times Bureau
Its really admirable that the pride and honour of Mumbai, The Taj Hotel, has now included in the elite and small club of trademarked properties in the world, which also includes the Empire State Building in New York, the Eiffel Tower in Paris and Sydney Opera House.
The Taj Mahal Palace in Mumbai which has been a prominent structure of Mumbai’s skyline, has just got itself trademarked with IHCL, This makes the 114-year-old building the first one in the country to get this registration.
Since the Trademark Act came into force in 1999, logos, brand names, groups of colours, numbers combinations and even sound waves are trademarked but the registration of an architectural builds has never been attempted “We have done this to protect the distinctiveness of the building,” said Rajendra Misra, general counsel of Indian Hotels Company, which runs the Taj Mahal Palace.
“Now-a-days, most of the hotels are cookie-cutters. There are not many which are designed differently,” said Misra. To get the structure registered with IHCL the company took seven months.
Currently a couple of stores sell merchandise like photo frames and cufflinks with the hotel’s pictures on them. In the recent past, the trademarked Empire State Building dragged a New York resident to court for using its image as a beer logo. Nobody can use a trademarked building’s images for commercial purposes without paying the company a licensing fee .